The Beauty of Truth · My Manifesto

I do not create beauty to make the world more comfortable.
I create beauty to make the world more real.

In a world filled with falsehood, vanity, violence, and privilege,
beauty is often treated as a tool for display, a symbol of status,
or a means to conceal exploitation and ugliness.
I reject such beauty.

I firmly believe:
Beauty cannot be separated from ethics.
Any beauty built on the suffering, exploitation, or harm of others is false beauty.

My Choices

• I reject superficiality, worship of power, and the glorification of wealth

• I allow only people and objects that are respectful, authentic, and free into my life

• I choose creations and objects that possess soul, time, and depth

• I maintain a slow, quiet, and nature-connected lifestyle

• I preserve the purity of my creative work, rejecting societal labels, wealth, fame, or prestige

• I actively critique falsehood and injustice: dictatorship, far-right extremism, racial discrimination, and the destructive power of global elites

Creative Principles

My work does not aim to dazzle or follow trends. It must:

• Be slow — enduring time and repeated scrutiny

• Be deep — reaching the core of existence, not superficial decoration

• Be of quality — materials, craftsmanship, and structure must remain uncompromised

• Have style — a manifestation of thought and soul, not a trend

• Be eco-conscious — never achieved at the expense of the Earth

My professional life and personal life are unified:
custom fashion, personal styling, interior design, artistic creation, writing, and teaching
all revolve around the same core principle:
to empower people to live authentically through truth and aesthetics.

Philosophy of Life

I do not seek worldly success, wealth, or fame.
I only require sufficient resources to sustain my creative work,
and the presence of handmade objects, my aesthetic choices, and environments that allow me to connect with the world without being consumed by it.

I do not create illusions of comfort.
I create to reveal truth,
so that people dare to face life, themselves, and the world.

Core Belief

My beauty is a reflection of ethics;
my life is a practice of integrity;
my creations are extensions of the soul.

I choose beauty, I choose truth, I choose depth.
I reject hypocrisy, violence, and vanity.
In this world, truth itself is a form of resistance.

I do not seek applause from the world.
I only seek its reality.
And beauty is simply the language I choose to use.

Lucy Lu — Founder of Maison LUCYLU

With over two decades of international experience in Europe and Asia, Lucy Lu is a designer and aesthetic consultant specializing in personalized fashion and interior design. Her work bridges cultures, combining Western and Eastern design philosophies, from haute couture to spatial and furniture aesthetics. Maison LUCYLU embodies her vision of timeless elegance, curated craftsmanship, and thoughtful, individualized design experiences.